The term Transgender is defined as of, relating to, or being a person who identifies with or expresses a gender identity that differs from the one which corresponds to the person's sex at birth.

In the past years Transgender people have become more and more accepted in many areas of music, entertainment, fashion and commercial advertising due to names such as Aderet, Alexandra Billings, Lavern Cox, Isis King, Lea T. and Andrej Pejic just to name a few.

Thailand has been hosting the famous 'Miss International Queen' transgender competition for contestants from all over the world for the past 10 years and has been known in its openness to the gay and transgender community.

As a result, Apple Model Management has opened the first of its kind, full transgender model division, with the goal of giving transgender models an international stage to work worldwide and to globally represent Thailand and South East Asia.